Online Business Strategy

building website for businesses in Oman

Online Business Strategy

Planning, crafting and implementing marketing strategies for Omani SMEs is one of our favorite things.  We work believe that realizing the power of a solid online strategy brings enormous potential to your business.  Despite the various industries, locales, and personalities, one of the prevailing similarities between them is that small businesses often don’t position their company or use the web as effectively as they could.  As a matter of fact, most Omani businesses overlook the importance of establishing proper online presence.  While this is partially due to the time and resource crunch small business owners feel, it’s also because, beyond building a website, they don’t know where to begin.

First Capital helps Omani companies capitalize on their website and social media accounts to attain their objectives and operate efficiently.

Communicate with your clients

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We you draft the online strategy for your business you are actually selecting the language through which you communicate to most of your clients.

Online planning & strategy

SMEs often don’t have a brand nor do they seem to care to develop one.  That’s not to say that they don’t have a name, a website, and a logo. It’s that they didn’t stand for something.  You need a brand even if you are an SME struggling to appear on the map. As we’ve seen throughout history, the companies that have staying power have a brand, something that differentiates them from their competitors, something that people connect with and, coupled with good products and customer service, something that keeps people coming back.

Brand building, typically, requires expertise, takes time and cost a lot of money.  Realistically, small businesses don’t usually have the financial resources to invest in these strategies. This doesn’t mean you can’t have a brand though; you’ll just have to run a lightweight brand building through your website, social media accounts and any other online venue.

Research beyond the business plan

We also ensure that the whole team is included in the process and that no one is left out during the turnaround. The most crucial part is ensuring some degree of financial stability during the turnaround.

This is the most worrying part for most clients going through or needing a turnaround; it means that incoming cash flows will change completely. We help ease these issues through fantastic financial projections and a realistic view of what can be accomplished.

Creating a list of potential qualified prospects for your service or product can be daunting when you’re beginning your business. However, this needs to be considered as a follow up on your Target Market Analysis so you can hit the ground running.

Business plan market

It is necessary for SME owners to take a step back and review their website through the eyes of a consumer.  Too often people assume that website visitors have a certain level of company knowledge, or that they speak the same jargon.  That’s not always the case.


First Capital will not only take care of the technical aspects involved in building your company website but it will also help you with the contents and write-up while describing your company/services to the public.


We will also guide you through creation and content management of your social media accounts.

  • Building, hosting and developing website
  • Managing/Updating contents
  • Managing social media accounts
  • Providing Search Engine Optimization (SEO) for your website
  • Website Monitization (showing you how to make money from your website)
  • Social Media marketing
  • Driving traffic
  • Analytics
  • Online PR
  • Email Marketing
  • Advertising

The Power of SEO

  • % Change in Traditional Advertising
  • % Change in Digital Advertising
how can we help you?

Contact us at the Consulting WP office nearest to you or submit a business inquiry online.

Our experience with First Capital can be described as professional, efficient with personalized attention to details.

we help Omani businesses obtain bank loans
Dr. Mousalam Alabdulrazzak
Group CEO, Golden Oasis

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